Privacy Policy

Privacy Policy

Apex Fincorp, a proprietorship firm registered in India (hereinafter referred to as “Apex Fincorp” or “www.apexfin.co.in”), is committed to maintaining your privacy. Apex Fincorp strictly adheres to the principles of confidentiality, integrity, and security of all user information collected for the benefit of its users. 

This section describes how Apex Fincorp manages and handles the information it might collect and/or receive for the purpose of enabling users to obtain the right loan. It also explains what information we collect and how that information is used to help users get access to the financial services they need,
including by sharing information with our business partners. These privacy policies apply to all users of Apex Fincorp, whether current or past. You confirm your acceptance of this Privacy Policy by visiting our website.

Contact and Authorization

When you visit Apex Fincorp or register yourself to avail financial services, you authorise Apex Fincorp and its representatives, affiliates, and business partners to contact you via email, phone, or SMS and offer loan solutions that you have expressed interest in on our platform. By visiting Apex Fincorp, you authorise us to contact you even if you have registered your number under DND, DNC, or NCPR services. This authorisation remains valid until your account is deactivated by Apex Fincorp or by you.

You may contact us at biju@apexfin.co.in for any queries or to withdraw consent from promotional communication.

Definitions

 

“We,” “us,” and “our” mean Apex Fincorp. “Site” means any website, mobile site, or application provided by Apex Fincorp that includes a link to
this Privacy Policy. “Service” means any information, documents, assistance, or services we may provide to you through our Site. “You” and “your” mean anyone who visits, accesses, or uses our Site (www.apexfin.co.in) or obtains services from us.

Collection of Information

While using this Site or availing our products and services, Apex Fincorp and its affiliates or partners may become privy to personal information of users, including information that is confidential and sensitive in nature. Apex Fincorp has taken all necessary and reasonable measures to protect the confidentiality of user information and its transmission over the Internet. However, Apex Fincorp shall not be held liable for disclosure of confidential information if such disclosure is made in accordance with this Privacy Policy or any applicable agreement with the user. We use small bits of data called “cookies” stored on your device to maintain your login session and preferences. Any information collected is stored in secure databases protected by access controls and treated as confidential information. You are responsible for maintaining the confidentiality of your username and password and for ensuring they are not shared or misused by others.

Use and Disclosure of Personal & Financial Information

Your personal information is one of our most important assets. We store and process your information, including any sensitive personal or financial data (as defined under the Information Technology Act, 2000), using security measures in compliance with applicable Indian data protection laws. If you do not consent to your information being used or transferred in this manner, please do not provide your details on the website. Apex Fincorp may collect

personal information such as:

1. Name, gender, address, phone number, date of birth, marital status, and email address;
2. Aadhaar, PAN, KYC status, signature, and photograph;
3. Bank account or other payment instrument details;
4. Employment or income information;
5. Any other details necessary to provide financial services.

We use this information solely to process your requests, complete transactions, and improve our services. The information may be shared with affiliates, subsidiaries, financial institutions, or product owners to serve you better. Your personal and financial information may also be disclosed to statutory authorities or regulators if required by law.

We may use your information to:

  • Improve services and customer experience,
  • Keep you informed about relevant financial products and offers,
  • Conduct verification, risk management, or credit scoring with authorized agencies.
  • Third parties acting on our behalf are required to maintain strict confidentiality and use your information only for the agreed purpose.

If you wish to stop receiving promotional communications, you may email biju@apexfin.co.in.

Communications and NDNC Clause Notwithstanding whether your mobile number is registered under NDNC, by accessing this Site or making an enquiry, you expressly authorize Apex Fincorp to contact you by call, SMS, WhatsApp, or email for the purpose of offering financial products and services. You agree not to raise any complaint nor approach TRAI regarding such communications initiated by Apex Fincorp.

Information Sharing and Business Transfer

Apex Fincorp and its affiliates may share or transfer your information in the event of a business reorganization, amalgamation, or restructuring. Once you provide your information, you consent to its use for services related to your transactions conducted on the Site. You also authorize Apex Fincorp to exchange or share your details and transaction history with banks, NBFCs, financial institutions, credit bureaus, regulators, or agencies participating in any telecommunication or electronic clearing network as required by law.

Security and Data Protection

We use SSL encryption to secure the information you share with us and its transmission. However, as no system is completely secure, we cannot guarantee absolute security. By using this Site, you agree to assume all risks related to the information shared and agree that Apex Fincorp shall not be responsible for any data loss or unauthorized access.

External Links

Websites accessed through links on our Site may have their own privacy policies. Apex Fincorp is not responsible for the privacy practices or content of such third-party websites.

Policy Updates

Due to changes in legislation or our services, we may update this Privacy Policy periodically without prior notice. The updated version will always be available on our website. You are advised to review this statement regularly.

Legal Disclaimer

This Privacy Policy does not create any contractual or other legal rights in favor of any user. By using this Site or availing services from Apex Fincorp, you consent to the collection, storage, and use of your information in accordance with this Privacy Policy. If you wish to withdraw consent or have any concerns regarding your personal information, please

contact us at:

📧biju@apexfin.co.in